Elaine has over 15 years
experience in marketing planning and research, both in-house and as an independent
consultant. Elaine's unique combination of marketing planning and research
with field sales experience ensures clients that recommendations reflect customer
needs, marketplace realities, and the practicality of implementation in the
field organization. Elaine brings to her work insights and expertise gained
from experience that ranges from high technology startups and health care
companies to multi-division industrial corporations. Notably Elaine established
the first corporate sales initiative for WordStar in the mid 1980's when the
market for PC application software was taking off. Subsequently Elaine was
Manager of Market Research and Planning for McKesson Corporation where she
had chief responsibility for the implementation and ongoing monitoring of
customer satisfaction, as well as the development of marketing plans for new
technologies in health care delivery and retail management. In the mid 1990's
Elaine was a Vice President Business Development for IntroSoft Corporation,
a company that provided market entry services for U.S. software companies
in Brazil, Chile and Argentina. As an independent consultant Elaine has successfully
conducted market research studies for clients in numerous high technology,
health care and industrial businesses. These include:
- Market Intelligence
Studies on Internet Voting in the Public and Private Sectors conducted for
an Internet voting startup.
- Market Entry Study
on the U.S. Medical Office Software Market conducted for a Brazilian software
development company
- New Business Development
Study on Pharmaceutical Manufacturers' Direct to Consumer (DTC) Promotional
Programs conducted for a pharmacy benefits management company.
Please see
Success Stories for more detail on completed projects.
Elaine is fluent in Spanish
and is a founder and active volunteer in "Rotaplast,"
a Rotary Club International service project bringing donated medical supplies
and a team of plastic surgeons to perform pediatric reconstructive surgery
on indigent children born with cleft lip and palate in Latin America, and
in Asia starting in 2002. The project, now in its tenth year, has brought
a second chance for a normal life to over 4000 children and young adults.
Elaine holds a Bachelor
of Arts degree from the State University of New York at Buffalo, a Master's
degree from the University of Wisconsin and a Master's in Business Administration
from Golden Gate University. She is also a graduate of The Burke Institute
of Marketing Research.
Elaine is available to
consult when you need market intelligence research to guide your critical
business decisions.
Call Elaine at (415)461-2490
or email her at: elaine@decisionpointresearch.com
to discuss your market intelligence needs.
