DecisionPoint Research is a virtual firm.We work with a network of marketing research professionals who are called upon to help with specific projects as needed.
The benefits to you are:
Executive Interviewing
Most marketing research firms rely on a phone bank of interviewers that conduct surveys from a script. With DecisionPoint Research you get an executive interviewer who is skilled in probing complex issues with difficult to reach decision makers who typically do not participate in or become impatient with the confines of traditional scripted surveys.
DecisionPoint market intelligence professionals develop sufficient subject matter background to allow interviewees to feel they are speaking with someone who is able to comprehend their responses. The engineers, product managers, and other middle and senior managers who are the target contacts in DecisionPoint Research studies are subject matter experts in their fields who quite often enjoy the opportunity to comment on products and services that may solve their business problems or offer an alternative to the dissatisfaction with current vendors.
However, these subject matter experts will quickly terminate the discussion when they perceive that the interviewer lacks the necessary background or experience to understand the comments.
DecisionPoint Research clients regularly express their surprise and delight about the level of detail and depth of insight that our interviewers are able to obtain.
Occasionally a client who has experienced a failed research project using traditional survey techniques turns to DecisionPoint Research when the skills of an expert interviewer are needed to locate appropriate interviewees and motivate them to spend time sharing their reactions to a proposed product or service, or to discuss their unmet needs.
This means that DecisionPoint Research will deliver to you the market intelligence that you need for critical business decisions.
Please see our client testimonials
Project Efficiency
Our expertise with both startups and established corporations provides you with another valuable difference. Startups require very rapid turnaround and reasonable budgets. Established corporations need well-documented information to support their strategic decisions. We apply these principles to all of our client projects.
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DecisionPoint Research™for Critical Business Decisions