DecisionPoint Research

Regarding the Enduring Value of our studies ---

From the President of a an operating company of a Fortune 500 company regarding an Acquisition Due Diligence Study

"I think that the value of your methodology is, it doesn't necessarily end with the report. Oftentimes it is intelligence that can be used over a period of time. These things can be kind of a living document, more so than something that you just file away and say, well, we've made our decision now, we're done."

From the Manager of Market Research at a pharmaceutical benefits management company regarding a New Business Development Study

"Everything that you did on the specialty pharmacy -- people are still talking about that. Do this work and it is not just sitting on people's shelves. Everybody knows about it."

Regarding the benefit of Objective Market Intelligence

From the President of a an operating company of a Fortune 500 company

"We could not get this information. And we certainly realized that when we try to get information ourselves about ourselves, identifying ourselves, it is all biased. Whether we are biasing it by the way we ask. Whether the distributor or customer really doesn't want to say anything negative to us on the phone. Who we chose or chose not to talk to. All of those things add up to where we don't believe that we can get a real good honest take on ourselves and our own ideas ourselves. We are a supplier trying to sell you something. We can't shake that and put on another hat and say today we are all just friends talking about what you want."

Regarding Actionable Market Intelligence

From the President of a an operating company of a Fortune 500 company

"Every time that you have done some work for us it has resulted in action, whether it is confirmation of what we thought, with a little move, or a complete 180." Of a recently conducted new business development study, he states, "We are using the new study to do a whole new brand imaging on it, to re-prioritize the feature list. There are a couple of developments that we have put off and another that we are accelerating because of it. We have kind of put ourselves in your hands, going with your recommendations."

Regarding the Time and Cost Efficiency of our studies

From the President of a an operating company of a Fortune 500 company

"You understand the value of keeping the expenditures to an appropriate amount. We have been able to do all of this on the phone. We are not airplanes. We are not wasting a lot of time because we feel like we need some kind of face to face." This stuff has to go fast. A consultant that says I will fly in in 10 days to see you. Already you are on the meter, and 10 days are going by. We can do an acquisition in 90 days or less. You really don't have a lot of time to waste. I don’t think that we have missed anything because you didn't fly in to have the interview. I found that to be pretty good. While you are working it, contacting people like our Product Manager or our Sales Manager, and tweaking, I think that has all worked very well."

Regarding Flexibility and Going the Extra Mile

From the President of a an operating company of a Fortune 500 company

"Over an hour or hour and a half phone call you seem to glean the essence of what we are trying to find out and then you can go to work with that. We have even done some shifting on the fly. I have noticed your flexibility in this particular one. I think that we gave you six customers and four distributors. On your own you made a couple of other calls when it was obvious that you were being pointed in that direction. I think that flexibility is also an important issue."

Regarding Expertise in Reaching a Narrow Group of Customers on a Sensitive Subject

From the VP of Engineering and New Business Development for a manufacturer of industrial control and measurement equipment

"I felt that we had a fairly unique set of circumstances -- trying to get into a narrow group of customers with a new value proposition. It didn't really lend itself to the normal kind of survey work. You folks add a level of expertise or insight or intelligence into the information gathering process. In most of the other market survey things that I have had exposure to a lot of work goes into the questions and the sequence, but if something starts to derail the interviewers can't salvage it. There is no knowledge or insight on their part, so you are kind of limited to the kind of things that you can focus the traditional kind of market research things on. (The study) took us to the next step and gave us a little more courage and a little more faith that we were going down a path that would probably bear fruit and it has. At this point we can see a hundred million dollar business coming out of this four to five years from now."

Regarding Creativity in interviewing a Market Research Resistant Audience

From the Manager of Market Research at a pharmaceutical benefits management company

"These people won't do research. It is not like pick up the phone, the way that you do in most interviews, and call and say how are you doing? I am not sure that so much of this was what a traditional market researcher could do. I think that is where your background in competitive intelligence really has made a huge difference. These people won't do research. To your point, you show them something, get them to react to it, they are not really doing research. This is something that might help them. And it is so much better. A lot of researchers aren't going to look down that avenue. I am amazed at the amount of information that you have been able to obtain. Just unbelievable."

Regarding the Value of a Dedicated Researcher

From the Manager of Market Research at a pharmaceutical benefits management company

"Every now and then you will talk to somebody about doing research and sometimes they want multiple people doing the interviewing. I don’t think it is so bad with a colleague. That is OK if there are just two of you because it is easy enough to communicate, but once you start getting past that, unless you are spending all the time talking, which seems like in the long run would take more time than doing the interviewing yourself, you are not going to have somebody identify those threads that seem to be running through the whole thing. The fact that you can say, I heard this from multiple people, makes all the difference in the world."