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DecisionPoint Research™for Critical Business Decisions

Background
The client is a leading manufacturer of chip sets utilized in PCMCIA card modems and wished to rationalize its product development efforts by identifying the top cellular telephone interfaces for wireless data connectivity.

Objectives
The objectives of this study were to identify trends impacting the projected unit demand by cellular handset model and to profile the product lines of the top vendors of cellular handsets, with specific breakdown by:

Study Methodology
This study was conducted through in-depth interviews with industry experts and marketing, sales, and engineering managers at manufacturers of cellular telephone handsets.

Results
We provided a report projecting an industry shakeout in cellular carriers and elimination of some network standards due to severe competition. The study also highlighted impediments to the usage of wireless data: lack of universal coverage and cost. The detailed data on the forecasted volume of cellular handsets capable of wireless data transmission enabled the client to focus its product development resources on the models with the highest sales potential.

Market Analysis Study on Cellular Handsets