When critical business decisions require obtaining perspective from a difficult to reach audience DecisionPoint Research delivers the results you need.
The value of obtaining feedback from the potential audience for your product or service can save your firm millions of dollars in misplaced investment.
B to B Market Intelligence for:
- High Technology
- Industrial businesses
Qualitative and Quantitative
DecisionPoint Research utilizes a range of methodologies to meet client's market intelligence needs:
• In-depth interviews (IDIs)
• Web surveys
• Focus groups
• Online discussion boards
At DecisionPoint Research experts draw valuable insights from customers, prospects, and competitors that can be used to fine tune the positioning of your product or service, enhance your negotiating strength in an acquisition, or illuminate strategic alternatives that were not previously considered..