Customer Lifetime Value -- The Only Metric That Matters
https://www.forbes.com/sites/homaycotte/2015/08/25/customer-lifetime-value-the-only-metric-that-matters/#6645ad923876
Customer Centricity: Building Lasting Connections
www.ama.org/events-training/virtual-events/Pages/customer-centricity-virtual-conference.aspx
The Power of Using Agile Research to Drive Innovation
A time and cost efficient methodology that utilizes an iterative approach to acquiring the market intelligence needed for business decisions. By utilizing technology to recruit respondents and to obtain feedback each streamlined research phase is completed in a shorter time frame vs. traditional approaches.
www.qrca.org/events/EventDetails.aspx?id=895291
https://www.quirks.com/articles/how-p-g-used-agile-research-to-keep-up-with-consumers
