Elaine Maurer, President of DecisionPoint Research, is
experienced in marketing planning and research, both in-house and as an
independent consultant. Elaine's unique combination of marketing planning and
research with field sales experience ensures clients that recommendations
reflect customer needs, marketplace realities, and the practicality of
implementation in the field organization. Elaine brings to her work insights
and expertise gained from experience that ranges from high technology startups
and health care companies to multi-division industrial corporations.
Early in her business career Elaine established the first
corporate sales initiative for WordStar when the market for PC application
software was taking off. Subsequently Elaine was Manager of Market Research and
Planning for McKesson Corporation where she had chief responsibility for the
implementation and ongoing monitoring of customer satisfaction, as well as the
development of marketing plans for new technologies in health care delivery and
retail management. Later Elaine was Vice President of Business Development for
IntroSoft Corporation, a company that provided market entry services for U.S.
software companies in Brazil, Chile and Argentina.
As an independent consultant Elaine has successfully
conducted market research studies for clients in numerous high technology,
health care and industrial businesses. These include:
Market Intelligence Studies on Internet Voting
in the Public and Private Sectors conducted for an Internet voting startup.
Market Entry Study on the U.S. Medical Office
Software Market conducted for a Brazilian software development company
New Business Development Study on Pharmaceutical
Manufacturers' Direct to Consumer (DTC) Promotional Programs conducted for a
pharmacy benefits management company.
Customer Experience Study for a specialty
Elaine is fluent in Spanish and was involved in the start of
"Rotaplast," a San Francisco Rotary
Club International service project bringing donated medical supplies and a team
of plastic surgeons to perform pediatric reconstructive surgery on indigent
children born with cleft lip and palate in Latin America, Asia, and
Africa. The project has brought a second
chance for a normal life to over 17,000 children and young adults.
Elaine holds a Bachelor of Arts degree from the State
University of New York at Buffalo, a Master's degree from the University of
Wisconsin and a Master's in Business Administration from Golden Gate
University. She is also a graduate of The Burke Institute of Marketing
DecisionPoint Research is available to consult when you need
market intelligence research to guide your critical business decisions.
Call DecisionPoint Research at (415) 461-2490 or send an email to: firstname.lastname@example.org to discuss your market intelligence needs.